5 Steps to Success in Twitter Marketing

Twitter is one of the important social media platforms for managing reputation and building brand awareness. Business owners use Twitter marketing strategies to target the ideal audience and promote their business, increase the number of visits to their sites, and raise sales.

Statistics show that the number of active Twitter users is 330 per month and 500 daily active users. Other stats say that 74% of Twitter users follow small businesses for product updates. 88% of companies with over 100 employees use Twitter for marketing purposes. Total ad engagements increased by 91% year on year, which makes Twitter an indispensable destination for marketers and business owners, and an effective force for communication with the customer audience. If you think it is time to invest in the opportunity to grow your business through this platform, here are the most important secrets and Ways to succeed in Twitter marketing:

Twitter Marketing

1. Twitter marketing starts with building a professional account

The steps to create a Twitter account are easy, but you must make sure that you do it correctly and professionally. This will also help in creating a professional and consistent brand image.

You will have no other choice when you start choosing a professional name and a professional username for your company account on Twitter than to keep your real company name in both cases, if the username is already reserved, find a name that is easy for you to associate with your brand and what it represents, to make it easier for customers while they search for you, For example, shoe company Aldo discovered that the username Aldo was owned by a private, unbranded account on Twitter, so the company came up with another easy, simple, and easy-to-remember username instead, Aldo_Shoes.

Avoid names with numbers, uncommon acronyms, hard-to-remember names, or adding weird symbols. You must have the same username across all of your social media profiles for consistency in your branding.

( KnowEm can be used to check username availability across several popular websites and social networks.)

Also, when adding the avatar, you will have a single professional option, which is mostly to use the company’s logo, the recommended dimensions are 400 x 400 pixels, it is also necessary that the background colors be directly related to your brand, we use on the Twitter account in Fiverr, for example, black and orange. Matching the background to your site design can be a good thing.

Add an eye-catching CV, in which you briefly describe the services or products you provide, also include the keywords that your customers use to search for products or services, you can also not miss the opportunity to add your geographical location to make it easier for customers in your area to reach you, and your site link email in the “Website” field in the profile settings, which will allow the increase in the number of visits to the site.

2. Define Twitter marketing goals

If you spend a lot of time on your company's Twitter account, you must make sure that you are achieving the best possible results. No marketing strategy is complete without measurable goals that you want to achieve. Without goals, you will make a lot of mistakes, and you will push your efforts toward failure. Suppose you do not specify what kind of goals you want to achieve. In that case, you can start by defining the general goals that you want to achieve within a year, such as: increasing brand awareness, increasing revenue, and creating a loyal fan base, then set daily goals such as: communicating with the audience, marketing a product New, increase sales volume, increase the number of followers, monitor and improve your brand reputation, respond to customer complaints faster, increase the number of visits to your website, communicate with influencers.

All your goals should include deadlines, this can be weekly, monthly, quarterly, or whatever works best for your industry.

3. Choose the content you will post on Twitter

There are different forms of content that you can share with your audience via Twitter. All forms must share the fact that you will provide users with high-quality, attractive, and useful content that educates customers and is relevant to your products or services. Be the owner of the content that you offer. Offer value to your customers and don't over-promote your services directly.

Use hashtags and share with your audience various offers, sales, contests, polls, promotional texts, images ( 89% of tweets with images are retweeted and liked ), infographics, and videos (82 % of Twitter users watch video content on Twitter ).

Plan your campaign according to local, global, and regional events, and design your content accordingly: such as the Hajj season, the World Cup, the Oscars, etc. Customers expect brands to take a stand on common social and environmental issues that everyone is talking about on Twitter and other platforms, which allows you By expressing such issues and showing your status, experience, and the extent of your interaction with what interests your followers.

The most important goal of all is to manage your account in a personal way with attractive and exclusive content, instead of just sending meaningless tweets, i.e. enhancing engagement and interacting with the audience with responses and polls. There is nothing wrong with asking for a retweet, and retweeting what you deem important, useful, and relevant. with your brand.

To enhance engagement with the content you publish, you must know the best time to post. The best time to share content on Twitter may vary depending on your geographical location and the nature of your business (profit companies, non-profit organizations, educational institutions, etc.).

in Saudi Arabia, which has the highest percentage of internet users who are active on Twitter in the Middle East and North Africa; The best time to tweet in general is from 12.00 noon to 13.00 noon daily and after Friday prayers and Maghrib prayers, and the worst is tweeting in the early morning and the time of sporting events or important events such as royal orders, while in Dubai B2B companies tend to publish during 16% of working hours While B2C companies tend to post during 17% of business hours on weekends, the best time to tweet in Dubai is between 12.00pm and 18.00pm, with posting and engagement peaking at 17.00pm, and the best days to post content on Twitter. In Dubai, it is Wednesday and Friday.

4. Complete automation of Twitter marketing could hurt the company

There are many tools for scheduling the posting process and monitoring reactions on Twitter and other social accounts such as Hootsuite Buffer, and Tweetdeck, through automation, it will be easy for you to schedule tweets without having to spend additional time on Twitter, and automation can save effort and time, The publishing process is regulated, but the use of full automation of the marketing campaign on Twitter is not a good idea. You should not lose sight of the fact that the human dimension disappears completely with full automation solutions. Automated publishing undermines all efforts in building trust and loyalty between the brand and the audience. Customers usually want In direct human interaction with brands through communication platforms and feel more connected to them.

Posting something at the wrong time can cause problems for the company, for example posting a topic at a particular time during a sudden global catastrophe is likely to damage the image of the company and it would be beneficial to pause the automatic posting, you will need to allocate extra time and real human effort to interact With your customers the right way.

5. Search, explore, and find solutions

One of the best ways to succeed in Twitter marketing is to do research to find out what things and problems your audience is talking about in your industry, or what they think of your brand and your competitors, what they care about, and how you can help them to show your expertise and skills in finding solutions Suitable for them, research gives you priority in knowing customer trends, finding solutions and helping users answer their questions.

Saudi influencers on Twitter launched a campaign entitled: ( #Respect_Our_Culture ) against brands that use models in advertisements who wear shemaghs in a manner different from the Saudi way of wearing shemaghs. The Shemagh Al-Bassam Company, which specializes in the manufacture of shemaghs, took the initiative to present a video aimed at correcting errors in wearing the shemagh properly. It preserves the Saudi identity and culture. The video was well received and spread among Twitter users in Saudi Arabia.

Research can help and put you in the picture, about what the people you sell your products or services are talking about so you can help them and build close relationships of trust and loyalty with them.

Conclusion

If you have not yet started investing in Twitter marketing, you will miss many opportunities to build a brand, communicate with the audience of customers, increase your influence, and use that influence to enhance your position in the market, in addition to many, many other advantages, if you are thinking of starting or debugging your strategy. Marketing via Twitter You can benefit from marketing services on Twitter that leads you to achieve your goals in the most efficient way possible, through the Fiverr platform.

Do you have any Twitter marketing strategies that helped you grow your business? Tell us about it in the comments.

5 Steps to Success in Twitter Marketing