7 New Marketing Methods to Promote Your Project

As a marketer or business owner, you should constantly search for new marketing methods and innovative marketing ideas to promote your project. This is to get out of the fierce competition in traditional marketing methods, and on the other hand, to diversify the marketing tools and means for your project.

Moreover, to stay abreast of new marketing trends in the market, while implementing successful and suitable ideas for your project. Therefore, in this article, we will learn about a list that includes new and innovative marketing ideas out of the box, with practical examples that explain how to apply them to promote your project.

1. Marketing via the TikTok platform

The TikTok platform is relatively young compared to other digital marketing methods. It began to achieve fame and success at the beginning of 2018 until the number of users of the platform reached nearly 700 million active users around the world. So TikTok marketing is your best choice if you are looking for new marketing methods to promote your project in an inexpensive and non-competitive way.

The TikTok application allows you to convert innovative marketing ideas into short videos ranging from 15 to 60 seconds. For example, if your project is an online store selling products, you can shoot a short video of you making products for customers and post them on your platform account.

Moreover, you can use the platform to build your personal brand and promote your project with new personal promotion ideas. For example, if you specialize in a field, you can publish educational short videos for your audience. You can also respond to comments with custom videos or create a reaction video to other videos.

Among the examples that reveal the strength and influence of the TikTok platform in our region is Chef Burak, who, for those who do not know him, is a Turkish chef who is famous for making creative and innovative short videos about cooking. Today, he has about 38 million followers on TikTok and millions of views, and his fans come from all over the world to try his restaurant, known as “Al Madinah Restaurant”.

2. Marketing through discount coupons

Some companies resort to using smart marketing ideas to help them increase sales, and the marketing strategy through discount coupons is one of those ideas. What distinguishes this strategy is that it entices a large segment of potential customers interested in saving some money, and motivates them to buy more products.

Moreover, coupon marketing helps you beat competitors. For example, if you have some highly competitive products in the market, you can offer discount coupons to potential customers to provide a competitive advantage to the audience and thus motivate them to buy your product.

With this approach, you don't have to sell all of your products at a discount to the competition, but only the highly competitive ones. In addition, promotions help convert your existing customers into permanent customers who are loyal to your brand, because customers respond emotionally to companies that provide them with offers and discount coupons periodically.

To improve the discount coupon marketing strategy, encourage the customer to use the discount code and purchase the product. The best way to do this is by making the discount coupon for a limited time or in a limited quantity. Also, do not neglect to analyze the performance of discount coupons, so that you can test more than one method, and adopt the most effective method for your project later.

3. Gorilla Marketing

If you are looking for new, innovative, and low-cost marketing methods, Guerrilla marketing, or what is known as creative marketing, should be your preferred method for promoting your project. This method relies on adding a specific attraction factor to attract the target audience creatively while allocating a modest marketing budget that achieves a significant impact.

This method can be applied using several effective methods. For example, you can distribute free samples of your new products to the public to try, but uniquely. As Coca-Cola did in one of its advertising campaigns, it offered free drinks to anyone who hugged the Coca-Cola refrigerator, in a message to associate the feeling of happiness with drinking its products.

Moreover, there are some other innovative ideas to attract the target audience. For example, using graffiti on walls and sidewalks, creating controversial videos to motivate sharing and dissemination of your video with others, or providing free and low-cost products such as providing free umbrellas, chairs, or towels for vacationers while promoting your company's products on those products.

However, just as there are several advantages of gorilla marketing, there are also several disadvantages that must be paid attention to and avoided. For example, your advertising campaign could be misunderstood by the public because of the boldness and unfamiliarity of the idea, which may result in public discontent and discredit your company. So make sure to present your idea to the audience clearly and without ambiguity, and take into account the customs and traditions of the target audience.

4. Use voice search

Recently, interest in voice search, or what is known as voice search, has increased, as a result of increasing reliance on it as an alternative method for writing in search engines. You can take advantage of new marketing methods such as voice search to promote your project, especially with increased reliance on search engines.

In fact, a large number of users of voice search in search engines are usually potential buyers of a product or service. For example, their query is what is the nearest pizzeria to my location? And where is a perfume and cosmetic shop near me? Or do I need an electronics store near me? And other similar inquiries.

As you can see, most of these types of inquiries carry a high conversion rate, which means that the person asking is most likely ready and prepared for the process of purchasing the product or service he is looking for. However, the most important question remains, how do you configure your blog or website for users of voice search in search engines so that your potential customers find you?

Simply, prioritize keywords in the form of questions, eg phrases starting with where, what, how, do, etc. This is because a large number of voice search users start their query with a question. In addition, focus on long keywords, as voice search users tend to use longer phrases, for example, a phrase like an original perfume shop in Riyadh near me.

Additionally, don't neglect user intent and related searches for highly targeted, high conversion rate keywords. For example, if you own an online shoe store, ask yourself what kind of keywords express a user's intent to buy shoes? At the same time, you can use the relevant searches that the search engine suggests to you.

Here are some examples: I want high heel shoes, I want comfortable walking shoes, how do I choose suitable men's shoes, the best men's shoes, the best women's shoes...etc. By following this method, you will get keywords for potential customers who are interested in buying shoes from your online store.

5. Create a Podcast

A podcast or podcast is a personal radio program, usually consisting of a series of episodes on a specific topic, in which the podcaster speaks himself or hosts influential people in the field and is listened to by interested people. Recently, interest in podcasts has increased in the Arab world.

In addition, try to make it easier for your listeners to share your podcast by adding a set of shareable media such as quotes, images, pre-written tweets, etc. As an extra step, reach out to bloggers related to the podcast field, and offer to use this medium in some of their articles to make them rich and informative.

In addition, connect with other colleagues in the same field who have their own podcasts, and offer to attend their podcast. By following this strategy, you will reach a new target audience, for sure if they enjoy your talk on the podcast, part of them will check your podcast and may become your permanent fans and followers.

6. Influencer marketing

Influencer marketing, or as it is known celebrity marketing, means seeking help from influential people on a specific segment of the target audience and agreeing with them to promote the products or services of a particular brand to the public and fans for a fee to be agreed upon.

This fee varies from one influencer to another depending on the size of the followers and the audience. But the question remains, what is the marketing effectiveness of using influencer marketing? Well, about 89% of marketers believe that influencer marketing delivers a return on investment (ROI) that is comparable to or better than other digital marketing methods.

Influencer marketing can be relied upon on several platforms including; Instagram, YouTube, Facebook, blogs, Twitter, LinkedIn, Pinterest, and others platforms. But most importantly, in the beginning, you must define your goal well from using influencer marketing.

For example, do you want to increase your brand awareness and want to build an interested target audience, or do you just want to generate sales, or is your goal to build customer loyalty and keep your existing customers? Clearly defining your goal at the beginning helps you successfully achieve the goals of any marketing campaign.

Some marketers and business owners believe that influencer marketing is all about hiring celebrities. But it doesn't work that way, as you have to analyze the results of any marketing campaign that you do by doing A/B tests to reach the best possible result. Thus, you continue with the influential people who achieve the greatest return on investment for you to reduce the size of the marketing budget and increase profits.

7. Marketing through integration between companies

Marketing through integration between companies, or as it is known as joint marketing, means the agreement between two or more companies to conclude marketing alliances between them, provided that the products are complementary and not competitive with each other. This is to reach a new type of interested customers, and thus each company benefits from promoting itself to the audience of the other company.

But how do you choose a suitable company to work with? In fact, there are many ways to do this, simply ask yourself a few questions. For example, ask yourself, does the company have a similar type of audience as yours and would like to grow? How many potential customers are expected to be obtained as a result of this partnership? Does the company have a reputable brand? And other similar questions.

After choosing the company, it is time to determine the type of joint content between you, according to the goal of the partnership. Some joint marketing ideas can be applied. For example, an e-book, preparing a joint online event, or an advertisement to promote joint integrated products. An example of this is an advertisement between two stores that offer complementary products, such as perfumes and beauty products, or fresh drinks with fried chicken meals...etc.

Conclusion

In conclusion, as a marketer or business owner, you must constantly use new and innovative marketing methods. Experimenting with more than one method and focusing on the successful method for your project type and the audience will help you beat your competitors. During this journey, you can seek the help of e-marketing service providers on the Khamsat platform, the largest microservices market in the Arab region.